If Nebbiolo, with its high personifications in Barolo and Barbaresco, represents the noble and aristocratic soul of Piedmontese red wines, Barbera is instead the wine that best expresses popular, everyday and peasant culture , although there is no shortage of labels such as the 'Riserva di Famiglia' by Coppo or the 'Bricco dell'Uccellone' by Braida which have managed to place themselves at the top of national enology with the Tre Bicchieri Gambero Rosso recognition.

A Piedmontese red grape, Barbera is historically present in the areas of Asti, Alba and Monferrato and then spread to the area of the Tortonesi hills, the Oltrepò Pavese, up to the Piacentino valleys . Fairly large and heavy bunches with dark, blackish-blue berries produce a wine with very particular and recognizable characteristics. Ruby red in color with violet reflections, it expresses intense and decisive aromas on the nose, with vinous notes and fresh aromas of ripe red fruit, violets and spices . The acidity dominates the sip, giving overall sweetness but also giving softness and more character with a refinement that always makes it versatile and pleasantly persistent.