In the wine landscape of 2025, the first 100 most purchased wines stand out for their ability to combine quality and price, capturing the favor of wine enthusiasts. Among the most purchased and appreciated reds, Italian icons shine such as Brunello di Montalcino, renowned for its elegance and structure, Barolo and Barbaresco, recognized for their depth and complexity, and Amarone, the great red wine of Valpolicella. Primitivo di Manduria, with its soft and enveloping character, continues to conquer a crossover audience.

The sparkling wines that have most won over our customers are above all Champagne, also in the rosé version, along with Crémant, with its creamy and aromatic bubbles. Among the most requested Italian sparkling wines, we find Franciacorta and Trentodoc, representing the Italian elegance of bubbles.

On the white wine front, Lugana stands out among the most requested, appreciated for its versatility and lightness. The wines of Alto Adige win thanks to their delicate fruity scents and their minerality.