Martini is one of the most celebrated brands of the Italian aperitivo, born in 1863 in Turin with the founding of Martini & Rossi. Among the founders was the herbalist and liqueur-maker Luigi Rossi, creator of the original recipe, whose secrets have been safeguarded and passed down for nine generations.

The heart of production is in Pessione, home to Casa Martini: here the facility opens its doors to visitors with guided tours, cocktail masterclasses and events. Today, master blenders oversee production, in keeping with a tradition that since 1999 has also been documented by the Archivio Storico Martini & Rossi, one of the most extensive in the wine and spirits sector.

Martini vermouth is born from wines such as Trebbiano, enriched with extracts of aromatic herbs and flowers. The range includes the Bianco, Rosso, Extra Dry and Fiero vermouths, Martini Bitter, the Riserva Speciale line with Ambrato, Rubino and Speciale Bitter, the sparkling wines Asti and Prosecco and the non-alcoholic aperitifs Vibrante and Floreale.

The brand is also linked to style and sport: since 1971 the iconic Martini Racing stripes have accompanied the world of motorsport, while the Terrazza Martini in Milan, overlooking the Duomo, is a symbol of the Milanese aperitivo.

For over a century and a half, Martini has embodied around the world the aperitivo ritual and the elegance of Italian taste.