We are not at the end of the Balck Friday! Not yet! Fill your cart right now with discounts of up to 70%: your preferite wines are here, but check the online catalog to find everything you are looking for! Are you still hesitating for your favorite bottles? Uncork these offers first!

Available immediately Awards Selection Vino.com
Franciacorta Pas Dosé Millesimato DOCG 2016

Franciacorta Pas Dosé Millesimato DOCG 2016 Corte alle Stelle

0,75 ℓ
91
90
93
Shellfish, Raw fish, Fish
29,90 €
17,90 €
Discount
40%
Expiring
Available immediately
Blanquette de Limoux Brut AOP

Blanquette de Limoux Brut AOP Pierre Candeval

0,75 ℓ
Aperitifs
11,90 €
7,10 €
Discount
40%
Expiring
Available immediately Awards Selection Vino.com
Franciacorta Brut Rosé DOCG

Franciacorta Brut Rosé DOCG Corte alle Stelle

0,75 ℓ, Tube
91
90
91
Caviar, Shellfish, Dried sweets and pastries, Fish
29,90 €
19,40 €
Discount
35%
Available immediately Awards Selection Vino.com
Franciacorta Pas Dosé Millesimato DOCG 2016

Franciacorta Pas Dosé Millesimato DOCG 2016 Corte alle Stelle

0,75 ℓ, Tube
91
90
93
Shellfish, Raw fish, Fish
35 €
22,80 €
Discount
35%
Available immediately
Collio DOC Sauvignon Blanc 2019

Collio DOC Sauvignon Blanc 2019 Livon

0,75 ℓ
Risotto, Seafood, Shellfish, First courses
11,90 €
8,30 €
Discount
30%
Available immediately
Blanquette de Limoux Brut  AOC Carte Noir

Blanquette de Limoux Brut AOC Carte Noir Vergnes

Magnum 1,5 ℓ
Shellfish, Fresh cheese, Fish
29,90 €
20,90 €
Discount
30%
Expiring
Available immediately Awards Selection Vino.com
Franciacorta Brut DOCG

Franciacorta Brut DOCG Corte alle Stelle

0,75 ℓ, Bottle case
91
91
92
Starter, Caviar, Shellfish, Dried sweets and pastries
25 €
17,50 €
Discount
30%

Friday 27 November 2020 is a date to mark on the calendar. It is Black Friday 2020. The great shopping festival, imported from the United States and which has now become a fixture of our diaries too. Black Friday is the last Friday in November and falls just after Thanksgiving. In the United States it is the day that kicks off the Christmas shopping season. From an economic point of view, it is an important indicator to evaluate the propensity to buy in general terms and to understand which products will be the protagonists of the Christmas campaign. By tradition, the stores of the largest distribution chains and e-commerce sites offer exceptional discounts on Black Friday, valid only for one day. A phenomenon that has generated queues and long night waits in front of the stores, to guarantee access when they open. To avoid these discomforts, it is much more convenient to buy online from home, without having to make late risers or endless queues in the cold, moreover without even the certainty of being able to buy the object of your desires. The origins of the term Black Friday remain quite uncertain. Many trace the expression to the use in accounting books of red ink to indicate losses and black ink for gains. The Christmas period was the beginning of black writing and profitable financial statements for traders. According to another theory, the name derives from the tide of crowds and traffic jams in the streets caused by consumers looking for the best deals and the lowest prices. The first experiments with special discount days after Thanksgiving date back to the 1920s, but these were only isolated and sporadic episodes.

It is only in the last few decades that, first in the United States and then around the world, has the Black Friday fever spread, with discounts that can reach as much as 70% of the base price. In Italy, the custom has arrived a few years ago, but it has already established itself as an unmissable appointment for consumers, especially for the e-commerce market. Often the Black Friday offers are timed and for a limited number of items, so it is essential to carefully follow all promotions and be prompt in purchases. Black Friday does not allow for indecision, hesitation or second thoughts. Speed is a winner. Black Friday is often preceded by a real Black Week. A week of offers and discounts, which anticipate the big day of shopping and which also serves to promote the most important offers of Black Friday.

Black Friday, instructions for use.

But how to prepare for Black Friday?

First of all, you need to be clear about what you want to buy, what type of product and what items. We need to check and monitor the standard price of our favorite items, in order to immediately have a reference of the real discount on the price that will be offered on offer during Black Friday. It is also good to start a few days in advance to check the announcements and advances on the sites that sell what we would like to buy, in order to know in advance where to buy without wasting time.

Black Friday and the world of wine .

And for wine and spirits lovers? Well… Black Friday is an opportunity not to be missed! We are at the end of November and the Christmas holidays are approaching, the time for gifts and great dinners. What better time to take advantage of the discounts and buy a prestigious wine label or a bottle of Whiskey, Cognac or Rum of particular value to give at Christmas? And why not take advantage of the discounts to buy the wines we have long desired and would like to taste with friends during Christmas lunch or New Year's Eve dinner? Not to mention the possibility of stocking our private cellar with the wines we love most, finally buying them at a lower price. Wine has the great advantage of being a product that lasts a long time, or rather that improves with the passage of time. Black Friday is the ideal opportunity to shop for important labels and long-lived wines to keep in the cellar. A few examples? The great reds such as Barolo, Barbaresco, Brunello di Montalcino, Amarone della Valpolicella, Sagrantino di Montefalco, Montepulciano d'Abruzzo, Taurasi, Aglianico del Vulture; or the great whites that do not fear time, but rather improve with age: Riesling, Timorasso, Lugana, Soave, Collio Bianco, Verdicchio, Fiano, Greco di Tufo, Carricante. Without forgetting the sparkling wines. If you don't drink them all during the holidays, don't worry. The Classic Method and Champagne can only improve if they remain in the cellar at least one or two years after dégorgement and with three or four years of bottle aging, they evolve acquiring complexity and aromatic richness of great charm. So, all ready and from mid-November on the hunt for the best bargains! We are waiting for you every year on our shop to offer you flash offers and exclusive discounts.

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