In the 2024 wine panorama, the top 100 most purchased wines stand out for their ability to combine quality and price, capturing the favor of wine enthusiasts. Among the most purchased and appreciated reds, Italian icons stand out such as Brunello di Montalcino , famous for its elegance and structure, and Barolo , recognized for its depth and complexity. Primitivo di Manduria , with its soft and enveloping character, also continues to conquer a transversal public, while Etna Rosso , thanks to its minerality and freshness, increasingly emerges as the protagonist of Sicilian wines.

On the white front, Vermentino is establishing itself as one of the most sought-after, appreciated for its versatility and Mediterranean aromas that evoke the Italian summer. Even the international grape varieties of Bolgheri , famous above all for its reds from Merlot, Cabernet Franc and Cabernet Sauvignon, are starting to include high-quality white wines, attracting the attention of those looking for something unique.