Liquore Iovem

Iovem is a liqueur with a characteristic purple color that symbolizes a new way of Italian drinking, whose six basic ingredients have the charm of myth and deep historical roots.

It is produced in fact starting from honey, which recalls an extraordinary fermented drink invented in China over 9,000 years ago and ancestor of ragweed, a ritual alcoholic drink consumed during religious festivals considered to be the drink of the immortality of the gods; but also from grape must, ginger and spices which together with honey constituted a very popular wine at the time of the Greeks and Romans. The ancient Asians also believed that ginger allowed one to elevate one's soul towards divinity. The fifth ingredient is represented by lemon, a fruit of Asian origin that became sought after and precious. The sixth ingredient is secret.

The purple color of Iovem is an important color, which in the past characterized the highest offices of society, worn by statues of gods and emperors. The nose offers an intense, young and captivating aroma, made up of fresh and spicy notes. On the palate it offers a unique and unexpected taste experience.

Innovative liqueur to be served straight or to be used to revisit the great classics of mixology: try it in a Purple Negroni, in a Lampo Fizz or in an Iove Mule.