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Ice Bucket Led Mumm 
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“Only the best”: with this motto, which at the time might have sounded like a password or a serene and indisputable warning, Georges Hermann Mumm seals the philosophy of the Maison. Since then, nothing has changed, except for the constant commitment to the pursuit of absolute quality.

The Mumm family, already wine producers in the 18th century in Cologne and the Rhine Valley, realized the great potential of the French region of Champagne and its wines, and decided to open a branch in Reims in 1827. The passion for wine is passed down from generation to generation, until it drives the family to cross borders to settle in Reims, where they founded their Champagne Maison. But it will be the son of one of the founders, Georges Hermann Mumm, who, at the helm of the company since 1852, makes the decision that will define the destiny of the Maison, namely, to adorn the neck of the bottles with a red silk ribbon to pay tribute to the Grand Cordon Rouge of the Legion of Honor with which the highest officers were decorated. The Cordon Rouge will thus become a true icon of Champagne.

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