Bitter Gancia

The Gancia Bitter is a historic Italian aperitif that originates from Canelli, the heart of the Piedmontese liquor tradition. It is the result of an ancient Gancia family recipe, perfected to offer a balanced taste between sweetness, freshness, and a distinct bitter note, perfect for modern mixing and straight consumption.

The base is made from high-quality alcohol, enriched with an infusion of selected aromatic herbs and spices. After mixing, the product is naturally colored with caramel and filtered to ensure brightness and stability. The production process respects tradition while incorporating the most modern quality control technologies.

Visually, it presents a bright ruby red color, while on the nose it offers an intense and harmonious aroma with spicy and citrus notes. On the palate, it is fresh and dry, balanced in its bitter and vegetal components, with a persistent and slightly spicy finish.

Ideal for the preparation of classic cocktails such as Negroni, Americano, and Boulevardier, it is also appreciated when served with ice and orange zest.