Orphaned of both parents after the American Civil War, Jasper Newton Daniel, more commonly known as Jack, was raised by the Reverend Dan Call, and his African-American servant Nathan "Nearest" Green, from whom he learned the art of distillation. . Between 1866 and 1875, with the inheritance of his father, Jack founded the distillery registered with the local authorities of Tennessee under license number 7, from which the “Old No. 7” whiskey was born . Three factors contributed to its success: the balanced composition of the "mash" , the mixture of corn, barley and rye; the water of Cave Spring Hollow, a very pure source without sediments thanks to the filtering action of the limestone; and filtering the distillate through activated carbon drop by drop. This particular process, called "Lincoln County Process" was adopted as a distinctive feature of Tennessee Whiskey, compared to Bourbon.

From the birth of Old No. 7 to today, Jack Daniel's has become the most famous Whiskey in the United States, combining an excellent quality Tennessee Whiskey first with honey, with the irresistible Jack Honey , and then with the fresh and crunchy taste of green apples , with the new Apple Jack , considered one of the most interesting novelties of the year on the world scene. Seize the right moment with Jack Daniel's, choose the one that's right for you today!