The prince of the heel of the boot is undoubtedly the Primitivo , which in the Manduria region gives rise to an almost impenetrable intense ruby red wine, characterized by aromas of blackberry, plum, black cherry and a full and enveloping taste . Thanks to the high sugar content that this grape variety can reach when fully ripe under the Apulian sun, Primitivo can be vinified in the Sweet Natural version, ideal as an accompaniment to almond paste pastries, chocolate desserts, seasoned or blue cheeses. .

Salento is one of the wine-growing areas in Italy that boasts a long tradition in the production of rose wine , which draws its origin from the ancient "teardrop" winemaking technique dating back to Roman times, which consisted in letting the grapes water in the forum vinarium before the pressing, collecting and vinifying separately the precious flower must that came out.

It is no coincidence that Salento comes from the most famous Italian rosé wine: Leone de Castris' Five Roses , the first rosé to be bottled and marketed in Italy in 1943.